#tools / ads

What will your ad spend bring back?

Put in your spend, cost per lead, close rate and sale value. See leads, sales, revenue and return per dollar.

tools/ad-roi-calculator

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Questions about this tool

How do I calculate return on ad spend?

Divide the revenue your ads produce by what you spent. Work it out from four numbers: monthly ad spend, cost per lead, the share of leads that become sales, and your average sale value.

What is a good cost per lead?

It depends on what a sale is worth. Work backward: if a sale is worth $7,000 and one in twenty leads buys, a lead is worth $350 before costs, so even a $50 lead can pay.

Are the presets real numbers?

The real estate preset uses a commission of about $7,000, the figure Jason Sammons gives in his testimonial. The other presets are editable examples; replace every number with your own.

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